What does your website say about you?

Lots of businesses spend a huge amount of money “polishing their armour” and making sure that everything they show is shiny. But it’s absolutely terrible when they try too hard and end up with the opposite.

For example, take this is a screenshot of the UK hosting provider Bytemark’s website.

They try to portray themselves as a hard working, client-focused and fanatic business (as a always-on system).

What does their website really say about them?

Well, my first instinct was: Hell, NO! I don’t want to use a system that treats their staff like shit and expects them to sleep beside the servers. I want to work with a business that values its employees more than its clients and know how to get the best of both world. This is made even worse by using an Asian-looking guy! Remember the horrible sweat-shop stories?!

But what can they use as an alternative for that image? How about a shift change: an IT guy/girl leaving whilst another one is just coming onto the job (maybe with a clock on the wall showing 5:30)? This will certainly fill the “we’re always here” requirement. It will also show that you care about your staff and you don’t expect them to literally work on the job!